9410 - NEWS MEDIA RELATIONS
Representatives of the local press, radio, and TV are an important link in the communications chain between school and community. The maintenance of good working relationships with these persons is essential to meeting those objectives of the school-community relations program which require the support and cooperation of the media representatives.
The Board authorizes the development of a sound working relationship between the news media and the District, based on mutual respect and cooperation and reserves the right to negotiate for the radio broadcasting, televising, filming, or sound recording of any school event by an outside agency.
These rights, if sold, shall be contracted under conditions designed to bring the most favorable terms to the School District.
The chief communications representative of the Board shall:
be readily available to media representatives;
provide media representatives upon their request with all facts that give a true picture to the best of his/her knowledge, requesting, at the same time, that they not publish or broadcast any facts which are injurious to District personnel or students, or which would serve no constructive purpose;
keep media representatives fully informed with regard to the school system in all aspects, activities, and changes, so that any reporting will be done on the basis of a complete and valid overview;
submit, suggest, or request feature stories or articles to media representatives which are of interest or importance.
In order to maintain a progressive and coordinated program of public relations for the District, it is essential that any photograph of a controversial nature, or questionable with regard to individual right to privacy, not be sanctioned.